S2:E1 Knowing your audience: lessons from the West Kowloon Cultural District – Kingsley Jayasekera in conversation with Adrian Ellis

In this episode, our host Adrian Ellis speaks with Kingsley Jayasekera, former Director of Marketing and Customer Experience, at the West Kowloon Cultural District. They reflect on his near decade-long experience in Hong Kong and discuss the importance of cultivating arts audiences through creating holistic customer experiences – and using social media for outreach and engagement. After, Adrian is joined by Criena Gehrke to discuss key takeaways.