S5:E3 The murmurs of future potential... Anab Jain, Co-Founder & Creative Director, Superflux
Guest
Anab Jain
In conversation with
Hilary Knight
Our host, Hilary Knight, interviews Anab Jain, Co-Founder and Creative Director of Superflux, to explore the studio’s innovative work of creating visceral experiences that encourage audiences to imagine theoretical futures, and the power of tapping into human emotion.
Date of Recording
4 February 2025
Date of Publication
13 March 2025
[00:00:00]
Anab Jain: I think the biggest problem is, we want to look for hope, but we don't want to acknowledge that there's a serious problem.
[00:00:08]
THEME MUSIC
[00:00:14]
Hilary Knight: Hello and welcome to The Three Bells. This podcast is one of a series brought to you by AEA Consulting for the Global Cultural Districts Network, in which we explore what's happening around the world on those busy and sometimes congested intersections of cultural and urban life. The series and supporting materials can be found at www.thethreebells.net. If you like our content, please subscribe and review us on your podcast listening platform of choice.
My name is Hilary Knight. I'm a senior associate with AEA Consulting, and my guest today is Anab Jain. Anab is a designer, filmmaker, futurist, and educator, and together with John Ardern, co-founder of design studio Superflux – although design studio doesn't really do it justice.
Superflux has pioneered the disciplines of speculative design, critical foresight, and experiential futures to create work that bridges the gap between the realities we're living in now, with possible futures to come. The studio works with businesses, cultural institutions, academic partners, and government bodies to adapt and innovate through periods of uncertainty and change and build more just futures. And we need those now more than ever. And they have exhibited around the world in places like MoMA in New York, Tate Modern in London, the Museum of the Future in Dubai, the National Museum of China and the Venice Biennale, amongst many more.
Anab is also Professor of Design Investigations at the dieAngewandte, University of Applied Arts in Vienna, where her work helps students to navigate and address the challenges of a complex, interconnected world.
So welcome Anab to The Three Bells. It's so great to have you with us today.
[00:01:54]
Anab Jain: Thank you so much, Hilary, for having me.
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